The thing that’s going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is: Is It Remarkable? And “remarkable” is a really cool word because we think it just means neat, but it also means — worth making a remark about. - Seth Godin

A Must-Watch: In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.