If you’re in retail or considering it – this is a case study not to be missed. Check out how Jordann Weingartner leverages Facebook to auction off her jewelry in a really simple way.
Excerpts below via Upstart Business Journal feature by Teresa Novellino: Online jeweler makes a killing on Facebook.
Jordann Weingartner’s business story sounds like one of those too-good-to-be-true advertisements claiming you can work from home and make millions.
Founded in January, I Love Jewelry Auctions, is set to bring in $2 million in revenues primarily via Facebook, by the end of its first year. And Weingartner, who wanted a job working from home, bases her business in a former storage building in her Palm Beach, Florida, backyard just steps away from her girls, ages 1 and 2 and 1/2, and their babysitter.
I Love Jewelry Auctions (which holds nightly sale events but is not really an auction) has found a lucrative selling platform not just online but on Facebook—quite a feat considering that the anticipated F-commerce bonanza has eluded most retailers. But Weingartner, who sells costume jewelry made of sterling silver and gold vermeil on the site starting at prices as low as $10 a piece and going up to about $500, seems to have elevated Facebook sales to an art form.
Weingartner, who designs her own jewelry for her other company, Jordann Jewelry, sells those pieces featuring her signature Magnolia motif online and to 50 boutiques across the country. She also advertises the I Love Jewelry Auctions prominently on the Jordann site, but she remains unsure how the “auction” site went viral.
“It was a lot of trial and error,” Weingartner says. “I tried different things and put different items out there.”
Here’s a few things she has clearly done well: