I wrote an email to all our members that basically said, "I'm sorry; I screwed up. My daily rate was way too low. We have to raise the price 25 percent." We had 21 replies. Nineteen of them said, "You know, we thought it was way too cheap. We love the service--don't worry about it."Robin Chase on Inc. - sold Zipcar to Avis for $491M
BOOTSTRAP AND/OR RAISE MONEY - HOW DID YOU GET START STARTED AND WOULD YOU DO ANYTHING DIFFERENTLY?Get the full inside scoop here on Empower Lounge.
I bootstrapped and was totally self- funded until 2011 when we took in minority strategic investors to help grow retail. Fun fact – I started the company with 17K.