Robin Chase, Zipcar Founder: How being honest with her members paid off

2 years ago by in Best of The Web, Mentors Unplugged Tagged: ,

I wrote an email to all our members that basically said, "I'm sorry; I screwed up. My daily rate was way too low. We have to raise the price 25 percent." We had 21 replies. Nineteen of them said, "You know, we thought it was way too cheap. We love the service--don't worry about it."

Robin Chase on Inc. - sold Zipcar to Avis for $491M
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