Carrie Kerpen, Likeable Media CEO: To be a great leader, it was time to juice and do zumba

2 years ago by in Best of The Web, Get Fired Up., Mentors Unplugged


Carrie’s secret weapon to crushing her goals - focusing on her health and prioritizing her time.

Successful female entrepreneur, Carrie Kerpen, shares with Inc. the changes she had to make first before taking the helm of Likeable Media, a social media firm she co-founded with her husband who was ready to step down as CEO.

There was so much to do! I needed to set my own vision for the company and adapt the strategic plan. I needed to make sure the management team was top notch. I needed to create a succession plan-and to start getting out there myself as a speaker and writer, too. But none of that was what I did first.

The first thing I did was, surprisingly, the most critical step for my success.

I got myself healthy. 

You see, for me to be a better leader, I think I needed to be fit-both mentally and physically. Heck, I think to be a better anything-mom, wife, friend-I needed to put myself first.

I met with a nutritionist weekly--which was tough to do with my crazy calendar, but I made it a priority. I remember the looks from the staff as I would say that I couldn’t make a meeting because I was meeting with Nikki. They thought I was nuts.

I gave up coffee and I started making juices. My staff did not understand how their once Dunkin Donuts-obsessed leader was now drinking kale smoothies. They made fun of my “vomit juice”-and I laughed along with them-but it didn’t stop me.

And, most importantly, three days a week, I took the 4:47 train home (yes, even earlier than Sheryl Sandberg), and I cooked dinner for my family.

And then, it became easier to meet my goals at work. In fact, I didn’t just meet them. I crushed them. I became more focused, more present, and more confident. My employees, inspired by what I was doing, started to focus on their own personal goals. This makes them better at what they do, too. Perhaps, it can work for you and your team.

Don’t miss Carrie’s full story on Inc.
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