At the Behance’s 99U Conference, Illustrator Rilla Alexander introduces us to her alter-ego, Sozi. She’s an adorable character with a big idea and classic creative struggle we’re all too familiar with. She daydreams, she procrastinates, she sets deadlines, she gets tempted by new ideas, she buckles down and works hard – and finally – she realizes “Her Idea.”

Don’t miss Rilla’s book, Her Idea, on her website.